AVAILABLE ON A PROJECT OR RETAINER BASIS
Whether its marketing brochures, your brand’s website or a new campaign, connect with customers using impactful, goal-driven copy that activates a most-wanted response to drive conversion.
Coming from a marketing, PR and communications background, I love the challenges that come with creating copy for brands. My approach is strategic and always begins with a call or meeting where the business / campaign goals and objectives are reviewed and target audience defined. The copy and tone of voice are then carefully developed to cater to the specific needs of the the project, paying special attention to harnessing the power of trending industry keywords to increase relevance and digital search visibility. The copy is then fully reviewed by the client and final changes are made to ensure maximal satisfaction.
Copywriting services include:
- Marketing collateral & materials
- Establishing brand communication guidelines
- Brand copy development
- Brand stories
- Company profiles
- Corporate decks & presentations
- Website copy (keyword and SEO optimized)
- Newsletter content
A call or meeting is scheduled where business and campaign goals and objectives are reviewed
DEFINE TARGET AUDIENCE
The objectives help in understanding who the copy and content is intended for and why
ESTABLISH TONE OF VOICE
A tone of voice is developed to ensure that the brand personality and positioning are communicated
DEVELOP COPY & CONTENT
Copy / content is developed using specific keywords to activate a most-wanted response in readers
REVIEW WITH CLIENT
The draft of the write-up is shared with client along with the rationale for feedback and review
Client feedback is accommodated and copy / content is fine-tuned ahead of final project delivery
My prices are specified on a project-basis as no two jobs ever have the same requirements. For example a 300-word blog post may require me to research and create content from scratch, this would, of course, take longer than a 300-word brand overview where the key points are already provided – therefore the prices will vary as well.
Yes but a rush delivery surcharge will apply.
Payments must be made within 30 days of project delivery via cheque or bank transfer.
For retainer clients, the terms of payment will be as per the terms stipulated within the contract.
It depends on the scope of the project and client’s timelines. The timelines for the first draft and delivery will be communicated clearly within the initial conversation to ensure that all deadlines are met.
All of the digital copy I create incorporates best SEO practices to help search engine rankings. But this is SEO-friendly copy.
Full content SEO optimization requires the use of appropriate meta tags, URL slugs and back links; a service I also offer.
I am based in Dubai, United Arab Emirates but work with clients and brands all over the world!