Copywriting

COPYWRITING

AVAILABLE ON A PROJECT OR RETAINER BASIS

Whether its marketing brochures, your brand’s website or a new campaign, connect with customers using impactful, goal-driven copy that activates a most-wanted response to drive conversion.

Coming from a marketing, PR and communications background, I love the challenges that come with creating copy for brands. My approach is strategic and always begins with a call or meeting where the business / campaign goals and objectives are reviewed and target audience defined. The copy and tone of voice are then carefully developed to cater to the specific needs of the the project, paying special attention to harnessing the power of trending industry keywords to increase relevance and digital search visibility.  The copy is then fully reviewed by the client and final changes are made to ensure maximal satisfaction. 

Copywriting services include:

  • Marketing collateral & materials
  • Establishing brand communication guidelines
  • Brand copy development 
  • Brand stories
  • Company profiles 
  • Boilerplates
  • Corporate decks & presentations
  • Website copy (keyword and SEO optimized)
  • Newsletter content

THE PROCESS

01

UNDERSTAND OBJECTIVES

A call or meeting is scheduled where business and campaign goals and objectives are reviewed

02

DEFINE TARGET AUDIENCE

The objectives help in understanding who the copy and content is intended for and why

03

ESTABLISH TONE OF VOICE

A tone of voice is developed to ensure that the brand personality and positioning are communicated

04

DEVELOP COPY & CONTENT

Copy / content is developed using specific keywords to activate a most-wanted response in readers

05

REVIEW WITH CLIENT

The draft of the write-up is shared with client along with the rationale for feedback and review

06

PROJECT DELIVERY

Client feedback is accommodated and copy / content is fine-tuned ahead of final project delivery

FAQS

WHAT ARE YOUR PRICES?

My prices are specified on a project-basis as no two jobs ever have the same requirements. For example a 300-word blog post may require me to research and create content from scratch, this would, of course, take longer than a 300-word brand overview where the key points are already provided – therefore the prices will vary as well. 

DO YOU OFFER RUSH DELIVERY?

Yes but a rush delivery surcharge will apply.

WHAT ARE YOUR PAYMENT TERMS?

Payments must be made within 30 days of project delivery via cheque or bank transfer. 

For retainer clients, the terms of payment will be as per the terms stipulated within the contract.

HOW LONG DO YOU NEED TO DELIVER A PROJECT?

It depends on the scope of the project and client’s timelines. The timelines for the first draft and delivery will be communicated clearly within the initial conversation to ensure that all deadlines are met. 

IS YOUR DIGITAL CONTENT SEO-OPTIMIZED?

All of the digital copy I create incorporates best SEO practices to help search engine rankings. But this is SEO-friendly copy. 

Full content SEO optimization requires the use of appropriate meta tags, URL slugs and back links; a service I also offer. 

WHERE ARE YOU BASED?

I am based in Dubai, United Arab Emirates but work with clients and brands all over the world!

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