AVAILABLE ON A PROJECT OR RETAINER BASIS
It’s no secret that editors and influencers are inundated with press kits on a daily basis. A well-developed press kit that articulately relays your brand’s story is a proven way to garner media attention.
From my editorial experiences, I know firsthand what it is that editors look for when scanning their inboxes – and it is a strong story. Intuitiveness, storytelling and a proactive approach are the foundations of a successful media initiative and, coming from a PR background, putting together a press kit that breaks through the noise and secures high-profile media coverage is one of the most exciting elements of my job.
Press kit services include:
- Press releases
- Brand stories
- Spokesperson biograph
UNDERSTAND THE BRAND
A call or meeting is scheduled to learn about the brand identity, USP and objectives
To appropriately build the brand image in the eyes of the media, the market position is defined
DEVELOP TONE OF VOICE
A tone of voice is developed to ensure that the brand personality and image and are communicated
DEVELOP BRAND COPY
The copy is developed to relay the brand’s story in a manner that commands editorial attention
REVIEW WITH CLIENT
The draft of the press materials are shared with client for feedback and review
Client feedback is accommodated and copy / content is fine-tuned ahead of final project delivery
My prices are specified on a project-basis as no two jobs ever have the same requirements. For example a 300-word blog post may require me to research and create content from scratch, this would, of course, take longer than a 300-word brand overview where the key points are already provided – hence the prices will vary as well.
Yes but a rush delivery surcharge will apply.
Payments must be made within 30 days of project delivery via cheque or bank transfer.
For retainer clients, the terms of payment will be as per the terms stipulated within the contract.
It depends on the scope of the project and client’s timelines. The timelines for the first draft and delivery will be communicated clearly within the initial conversation to ensure that all deadlines are met.
All of the digital copy I create incorporates SEO best practices to help search engine rankings. But this is SEO-friendly copy.
Full content SEO optimization requires the use of appropriate meta tags, URL slugs and back links; a service I also offer.
I am based in Dubai, United Arab Emirates but work with clients and brands all over the world!