At the start of 2020, I was asked to assume the role of Acting Digital Editor at Harper’s BAZAAR Arabia for three months as they looked for a new, full-time Digital Editor to take the position. It was a very exciting period for the publication which was transforming under the stewardship of a brand new Editor in Chief. My position required me to oversee the launch of HarpersBazaarArabia.com‘s brand new website and fully manage the debugging process whilst hitting the daily stories quota and overall KPI’s for the publication.
My strategy for the website content was qualitative; carefully balancing high-traffic, trending cultural stories with brand building features that highlighted Harper’s BAZAAR’s authoritative and pioneering position as one of the world’s oldest fashion magazines.
I tactically used keyword research, SEO-friendly protocol and Google Analytics to supplement my industry knowledge and network to create unique editorial content which offered readers a unique perspective on everything they wanted and needed to know.
The results were visible within the weekly reports which were shared with the wider team on a weekly basis; showcasing a steady growth from week to week. Within six weeks, I was able to increase the website’s readership by over 135% and decrease bounce rate by 27% – without any paid search, ad spend or increase in team members. The results were purely organic, and a direct result of the nature of content being produced and the implementation of SEO best practices.
Results in six weeks:
+ 135% increase in readership
+ 1000% increase in overall traffic
– 27% decrease in website bounce rate
*The above figures are organic
To view all my stories and features for HarpersBazaarArabia.com, click here.