Borgo Santandrea is a newly opened five-star resort located on the iconic Amalfi Coast in Italy. Given their unparalleled location, facilities and service offering, their web copy needed to communicate and reflect their unique position within the luxury hospitality industry.
Starting from scratch, I researched the leading European luxury resort brands to understand the industry standards and to carve out a unique position for Borgo Santandrea, that would resonate with the sophisticated and well traveled audience that it intended to target.
The result is powerful copy, that not only communicates all that the hotel has to offer, but also sets it a cut above the rest in terms of refinement and eloquence across the Italian Riviera and beyond. oe