I have an inherent love for words. From before I can remember, writing was my preferred means of expressing myself. My career has enabled me to develop my writing skills in numerous ways as I worked in-house for global giants such as NET-A-PORTER, Harvey Nichols, Giorgio Armani, Virgin and Harper’s BAZAAR Arabia across the realms of public relations, communications, social media and publishing.
I hold an undergraduate degree in Marketing from McGill University in Montreal as well as a post-graduate degree in Fashion Design from Parsons School of Fashion in New York; a combination that has enabled me to adopt a multi-faceted approach to tackling any job or project that comes my way.
My process to writing content and copy is strategic, taking into account the brand DNA, objectives, project KPIs and target audience. With over a decade of international communications experience, I work to deliver powerful, research-backed copy and content that engages, inspires and connects brands with their desired target audiences.