Tone of Voice Development
What is it? And does it really make a difference?
Spoiler alert: Yes it does.
So you’ve decided to launch a new brand, and you think you have all your ducks in a row. You’ve developed … Read more
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THE DIFFERENCE BETWEEN EDITORS & COPYWRITERS
Copywriters vs. Editors
What’s the difference anyway?
A lot of people assume that copywriters and editors do the same thing, I mean you just need to know how to write, right?
WRONG.
Editorial and copywriting are two completely different jobs, … Read more
WHY WORD RATES DON’T WORK
No, I don’t have a word rate.
And neither should you, (unless it’s for editorial).
I often get asked by clients about my word rate for copywriting.
I’ve never had one, and never will because copywriting is not about writing … Read more
Why SEO Web Copy Matters More Than You Think
Imagine if J.K. Rowling wrote the Harry Potter series but never published it. That is pretty much the rationale behind SEO web copy and why it’s important for brands to invest in it.
When it comes to digital content, inundated… Read more
5 STEPS TO FINDING YOUR NICHE AS A SOLOPRENEUR
If you are a solopreneur I can bet my Choos that you have been told to
“find your niche”. Great, but how do you figure out what your niche is?
If you are a solopreneur or are thinking about launching … Read more
