I love working with emerging brands to develop their tone of voice. It’s a strategic, creative exercise that requires extensive market analysis to support brands in carving out a unique niche for themselves in whichever industry they choose to work in.
Brulée Beauty was one such brand. Developed by a passionate and visionary Dubai-based makeup artist Fizah Pasha. Brulée Beauty was born from a place of need as she discovered the lack of representation of yellow undertones within the market. Launching with a high quality concealer, Fizah hired me to help her develop her tone of voice, brand story and founder’s bio – all of which was strategically developed to showcase the brand’s unique positioning and optimize it from an SEO and industry perspective for continued and buildable success.
One of the things that was most exciting about this project was that we were, quite literally, defining a brand new skintone and undertone category within the cosmetics industry. This was a creative exercise where I worked to develop a brand vocabulary that effectively communicated the product shades and characteristics in a manner that was contructive and appealing to the target audience. Ease of understanding was key as Brulée Beauty was launched solely as an online brand, with no physical retail space – therefore it was vital that customers were able to easily hone in on the right product or share for them.
My Tone of Voice package is unique in the sense that it is designed to equip brands with the tools required to successfully and efficiently maintain the tone of voice in all future messaging and communications. As much as I would love for my clients to always turn to me, I prefer to give them everything they need to ensure their brand always remains cohesive regardless of how big or diverse their teams are.